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22 Things You Didn’t Know About Baz Luhrmann’s ‘Moulin Rouge’

The greatest thing you’ll ever learn is just to love, and be loved in return.

1. Many of Nicole Kidman’s scenes had to be filmed from the waist up after she fractured two ribs and injured her knee while rehearsing a dance number.

22 Things You Didn't Know About Baz Luhrmann's 'Moulin Rouge'

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20th Century Fox

2. After filming Moulin Rouge, Nicole Kidman was set to star in Panic Room. However, due to these injuries, she had to be replaced by Jodie Foster.

22 Things You Didn't Know About Baz Luhrmann's 'Moulin Rouge'

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20th Century Fox

3. The word love and its variations (loved, lover, loves, loving) appear 143 times throughout the movie.

22 Things You Didn't Know About Baz Luhrmann's 'Moulin Rouge'

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20th Century Fox

4. Nicole Kidman’s necklace was the most expensive piece of jewellery ever made for a film. It contained 1,308 diamonds and was worth more than $1 million.

22 Things You Didn't Know About Baz Luhrmann's 'Moulin Rouge'

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20th Century Fox

5. In Like a Virgin, Jim Broadbent’s voice was dubbed by an opera singer mimicking Broadbent’s vocal performance.

22 Things You Didn't Know About Baz Luhrmann's 'Moulin Rouge'

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20th Century Fox / Via

6. Before filming the Like a Virgin number, the floor was rubbed with Coca Cola to prevent the dancers from slipping.

22 Things You Didn't Know About Baz Luhrmann's 'Moulin Rouge'

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20th Century Fox / Via

7. It was the first musical film to be nominated for Best Picture at the Academy Awards since Beauty and the Beast (1991).

22 Things You Didn't Know About Baz Luhrmann's 'Moulin Rouge'

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20th Century Fox

8. Nicole Kidman wore a wig throughout the film.

22 Things You Didn't Know About Baz Luhrmann's 'Moulin Rouge'

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20th Century Fox

9. In original drafts of the script, Satine had a three-year-old child. The story was told, in flashbacks, by Christian to the child.

22 Things You Didn't Know About Baz Luhrmann's 'Moulin Rouge'

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20th Century Fox

10. Originally, the green fairy was going to be a long haired ‘muscle man’, voiced by Ozzy Osbourne. Though it was changed to the ‘Tinkerbell’-like Kylie Minogue version, Osbourne still voiced the scream we hear when the fairy turns evil.

22 Things You Didn't Know About Baz Luhrmann's 'Moulin Rouge'

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20th Century Fox

11. Nicole Kidman and Ewan McGregor both wore harnesses for the elephant scene, as they were 60 feet off the ground.

22 Things You Didn't Know About Baz Luhrmann's 'Moulin Rouge'

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20th Century Fox

12. Courtney Love lost the role of Satine to Nicole Kidman, and has made no secret of her resentment against Kidman. Love dedicated her song Miss World, about a self-loathing beauty queen, to Kidman on the 1999 tour with her band Hole.

22 Things You Didn't Know About Baz Luhrmann's 'Moulin Rouge'

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20th Century Fox

13. Other possible Satines included Catherine Zeta-Jones, Renée Zellweger, Kate Winslet, Hilary Swank, Natalie Mendoza, Sharleen Spiteri, and Sophie Ellis-Bextor.

22 Things You Didn't Know About Baz Luhrmann's 'Moulin Rouge'

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20th Century Fox

14. For the role of Christian, Heath Ledger, Hugh Jackman, Jake Gyllenhaal and Ronan Keating were all considered before McGregor was cast.

22 Things You Didn't Know About Baz Luhrmann's 'Moulin Rouge'

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20th Century Fox

15. It was the opening film at Cannes in 2001.

22 Things You Didn't Know About Baz Luhrmann's 'Moulin Rouge'

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20th Century Fox

16. Come What May is the only original song in the film. It was originally written for ‘Romeo + Juliet’, but wasn’t used. It was disqualified from being nominated for the Oscars Best Original Song award, as it was written for another film.

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20th Century Fox

17. The film’s first screening was to 250 people near Luhrmann’s hometown of Taree, Australia. The tickets were sold at the local pharmacy.

22 Things You Didn't Know About Baz Luhrmann's 'Moulin Rouge'

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20th Century Fox

18. Most of the Can Can dancers each had their own persona, based on different male fetishes. Read the full list of them here.

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20th Century Fox / Via

19. During Satine’s trapeze entrance, blue light was used because it made Kidman’s pale skin glow.

22 Things You Didn't Know About Baz Luhrmann's 'Moulin Rouge'

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20th Century Fox

20. The Paris landscape was digitally produced.

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20th Century Fox

21. It took two-and-a-half hours each day to fit Jim Broadbent into his fat suit.

22 Things You Didn't Know About Baz Luhrmann's 'Moulin Rouge'

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20th Century Fox

22. In the scene where the men throw their hats in the air, the hats are all suspended on fishing wire.

22 Things You Didn't Know About Baz Luhrmann's 'Moulin Rouge'

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Why Monstrously Large Insects And Spiders Don’t Exist

Small animals who have magically mutated into monstrously large proportions make for some of the best B-movies in science. Attack of the Killer Shrews and the Giant Gila Monster are some of my favorites. We know more or less that these things can’t really happen, but turns out, the physiological and genetic mechanisms behind how fast and big an animal grows are still a mystery. New experiments with fruit flies reveal how the interplay of three hormones regulates body size. 
Two mechanisms determine how big an animal gets: One controls growth rate, the other controls growth duration. The first commands how fast an animal grows and depends on insulin and similar hormones that prompt cells to divide and multiply. The latter regulates the timing of maturation using developmental hormones (like androgens and estrogens in people). A team led by Christen Mirth from Instituto Gulbenkian de Ciência and Alexander Shingleton of Lake Forest College investigated the two largely independent processes in Drosophila fruit flies. 
In these insects, growth rates are regulated by the insulin-signaling pathway. Two other hormones regulate developmental transitions and growth duration — which in the flies’ case includes metamorphosis, from larvae to flies. One of these hormones is called ecdysone (“the molting hormone”), and elevated levels prompt insects to undergo changes like shedding old skin. The other is called juvenile hormone (JH), and a low level of this stops growth and initiates metamorphosis. Previous studies have shown that bug size can be manipulated (to some extent) by fiddling with these hormonal pathways. 
The new findings reveal an intimate link between the three: Juvenile hormone controls body size by regulating ecdysone synthesis, which in turn modifies insulin signaling.
The researchers bred JH-deficient flies (who can’t produce the growth-stopping JH), and then compared their growth timing and hormone levels to normal flies. They found that JH-deficient flies were stunted but not because they didn’t metamorphose prematurely: Loss of JH slowed the rate of growth without changing the timing of metamorphosis. 
Altering a JH-deficient fly’s ability to produce the other two growth-related hormones can eliminate the stunting effect. If ecdysone levels were boosted, or if researchers could prevent the molting hormone from turning off insulin production, a JH-deficient fly could still grow to a normal size. 
This extensive crosstalk between the hormones was surprising, Mirth tells Science. “JH acts to fine-tune growth rates” by influencing the effects of the other two hormones, she adds.
The work was publishing in Proceedings of the National Academy of Sciences last week. 
[Via Science]

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Looking at the World through a Microscope (Part II)

Did you enjoy looking at the World through a Microscope (Part I) ? Most of the pictures on this post series were taken with electron microscope and I forgot to explain what it is and how it works.

Panda is very sorry for that, so this time let’s cite

What’s an electron microscope? [Read more…]

If you looked down the most powerful light microscope in the world, you’d be able to distinguish individual objects that are around 200 nanometres apart – roughly 1/500 the width of a human hair. But objects closer together than that would just merge into one. This is because the wavelength of visible light is longer than 200 nanometres.

But electron microscopes use beams of electrons, instead of light. The wavelength of these electron beams is much shorter, allowing scientists to see structures as small as 1 nanometre (1 millionth of a millimetre).

There are two types of electron microscopes, creating different types of images for different purposes. Transmission electron microscopes (TEM) fire beams of electrons straight through prepared samples of cells, picking up fine details of the tiny structures within. This technique allows scientists to see what’s going on deep within a cell – effectively a “molecule’s eye view”.

Scanning electron microscopy (SEM) is slightly different. Instead of firing beams straight through a sample, the beams are angled so they bounce off the cell surface, providing detailed three-dimensional images.

But we are here not for the in depth scientific study, right? Let’s jump straight to the photos and kill boredom once again. Enjoy!

Surface of tongue

(Bamboo leaf for David Gregory&Debbie Marshall, Wellcome Images)

“Scanning electron micrograph of the surface of the tongue, computer-coloured red/pink.”

Sperm developing in the testis

(Bamboo leaf for Yorgos Nikas, Wellcome Images)

“Sperm develop in the seminiferous tubules of the testis. The spermatids are embedded in the Sertoli cells with their tails projecting into the lumen of the tubule. These spermatids are in the advanced stages of maturation. One of the spermatids has two tails tails (top right, green).”

Sperm on the surface of a human egg

(Bamboo leaf for Yorgos Nikas, Wellcome Images)

“Numerous sperm trying to to fertilise a human egg. They are trying to find their way through the zona pellucida, the membrane that surrounds and protects the egg.”

Close-up of midge eye

(Bamboo leaf for David Gregory&Debbie Marshall, Wellcome Images)

Close-up of part of midge head

(Bamboo leaf for David Gregory&Debbie Marshall, Wellcome Images)

Pubic louse

Head of pubic louse

Claws of pubic louse

(Bamboo leaf for David Gregory&Debbie Marshall, Wellcome Images)

Stinging hairs on a nettle leaf

(Bamboo leaf for David Liz Hirst, Wellcome Images)

“The large stinging hairs are hollow tubes with walls of silica making them into tiny glass needles. The bulb at the base of each hair contains the stinging liquid that includes formic acid, histamine, acetylcholine and 5- hydroxytryptamine (serotonin). The tips of the glassy hairs are very easily broken when brushed, leaving a sharp point, which easily pierces the skin to deliver the sting.”

Comparative thickness of human hair

(Bamboo leaf for Anne Weston, Wellcome Images)

“This image shows the difference in thickness of human hair between different ethnic groups. The strand of hair on the left is that of a Caucasian blond female. The hair on the right is from an Asian male. Hair is normally comprised of three layers, the inner medulla, the cortex and the cuticle. The cuticle is the outermost layer and is comprised of numerous overlapping cells or scales. The cortex makes up the majority of the hair thickness. Interestingly, the inner medulla is not present in blond hair.”


(Bamboo leaf for David Gregory&Debbie Marshall, Wellcome Images)

“Low power scanning electron microscope image of tooth surface, computer-coloured yellow on blue background.”


(Bamboo leaf for Limin Tong/Harvard University)

“Micrograph of a nanowire curled into a loop in front of a strand of human hair. The nanowires can be as slender as 50 nanometers in width, about one-thousandth the width of a hair.”

The nanowires could be used, in the near future, to link tiny components into extremely small circuits.

Shark skin

Source: unknown

“An electron micrograph reveals sharkskin’s secret to speed: tooth-like scales called dermal denticles. Water “races through the microgrooves without tumbling,” says shark researcher George Burgess, reducing friction. “It’s like a fast-moving river current versus the gurgling turbulence of a shallow stream.” The scales also discourage barnacles and algae from glomming on – an inspiration for synthetic coatings that may soon be applied to Navy ship hulls to reduce such biofouling.” . They also give the shark’s skin the feel of sandpaper.

P.S.: it is possible to take microscopic photos yourself even with a point and shoot camera (set to MACRO FOCUS (MF) or flower) and of course a microscope. Check these microscopes at Amazon.



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Why Losing Weight All Comes Down To Your Body’s Relationship With Food

I’ve tried every fad diet and trendy workout New York City has to offer.

Ive strictly counted calories and obsessed overeverything I ate.

I’ve done juice cleanses, cycling, pilates, personal training and sweaty dance classes.

None of that helped me lose weight.

But over time, Ive discovered why.

I wasnt listening to my body.

I wasnt being loving and nurturing. I was being harsh, critical and extremely judgmental.

“Why cant you do anymore jump squats?” I had just done 120 reps, so maybe thats why.

“Why arent you losing weight?”

“Why dont your abs look leaner like the women you train with?”

“Why do your knees hurt when you run? Why are you so tired? Ugh, whats wrong with you?”

Wow. With that sort of self talk, Im amazed my body does anything for me.

No wonder I wasnt feeling like my best self, physical or otherwise.

Ive since learned the biggest health and weight loss secret no one is talking about: listening to your body.

Thats what I wasnt doing.

When my body told me, “Hey, Im exhausted,” I ignored it and pounded away at the gym anyway.

When I wasn’t hungry for food, but really yearned for love and needed to do something relaxinglike sleep or talk to a nurturing friend, I ordered pizza instead (and ate the entire pie by myself).

When my body was craving physical activity, I lied on the couch.

Our bodies are constantly sending signals.

The problem is, many of us arent listening to our greatest allies.

Our minds, picking up on many self-limiting messages and images from the media, thinks it knows best.

The key is to have our minds and bodies in sync with one another.

Our bodies talk to us, and we need to listen.

All the things you can do to find inner happiness require the body. The mind isn’t living in a separate house.

I could never fully commit to the best regime of diet, exercise, stress reduction and meditation until I got my body fully on board and comfortable with it.

That meant loving, honoring and respecting my body for all it does for me, rather than criticizing it for not being superhuman.

It is vital to work with your body and not against it.

Here are the ways I learned to listen to my body:

1. Feel what you are feeling.

Simply ask yourself, How do you feel right now? Be honest with yourself.

Feel what you’re feeling rather than escape through distractions and denial, including drugs, alcohol, food, work, shopping, social media and TV.

Now, when I crave my go-to comfort food (pizza), I ask myself why I feel the need to be comforted in that moment.

Last night, for example, I felt lonesome.

Instead of ordering pizza to comfort myself, I called a dear friend on the phone to connect, and I FaceTimed with my niece and nephew.

Afterward, I felt joyful and realized I was no longer hungry.

I made myself some white tea and curled up with a good book.

2. Accept what you are feeling.

Don’t judge or criticize what youre feeling. Practice radical self-compassion.

Instead of beating yourself up for wanting a cheeseburger and fries instead of salad, compromise with yourself.

Order something that’s a compromise (like crab cakes, for example). It can be something satisfying that is neither super healthy nor super unhealthy.

3. Be open to your body.

It’s always speaking, so be willing to listen.

I do this through prayer and meditation in order to give my body a deep sense of peace, relaxation, ease, calmness, lightness, alertness and energy.

When you are open to your bodys needs, you are less likely to pollute it with food, drugs or alcohol you know doesnt agree with you.

You work together as a team with the common goal of feeling good, instead of ignoring each other.

4. Trust your body.

Every cell is on your side, which means you have hundreds of billions of allies.

Ground yourself by turning inward and feeling the sensations of your body.

Take deep breaths, and be aware of your body.

I recommend trying pilates or yoga.

When you are connected to all the ways your body is working foryou, you will make healthier choices that support you.

5. Live your life.

Before I eat, I ask myself if I am hungry for food or hungry for something else like love, comfort, stability, validation, etc.

I shed unnecessary weight when I stopped obsessing over everything I was putting in my body and rigidly counting calories.

When I stopped labeling myself and food as good or bad and enduring the shameful feelings and emotions that accompany that way of thinking, the weight literally melted off my body.

The next time you want toreach for “bad” food, feel tempted to overeat or have any kind of craving, try to stop focusing on the food.

Listen to what your body is telling you instead.

When I’mout with friends and feel tempted to order a beer like everyone else, I can literally hear my body gently remind me that beer makes meextremely bloated and sick for hours.

I order a glass of wine or iced tea instead.

If I only want to drink water when Im in a social setting and dont want to deal with any pushback from party-goers, I ask the bartender to put a slice of lime in my drink.

People think Im sipping on vodka and leave me alone.

Another trick is to ask, “How do I feel right this moment?”

Either you are hungry, which is natural, or you feel something you don’t want to feel.

Instead of self-medicating through food, try being emotionally available to yourself.

Through the practice of checking in with and nurturing yourself, you will eventually stop feeling the need to comfort yourself through food.

Journaling has helped me open up and be honest with what Im really experiencing.

Enjoy what your body wants to do.

I choose to ask my body what it needs, and I follow its advice without judging, whether it’s sleep, rest, nourishment, physical activity or time spent in nature.

If you can barely keep your eyes open, its probably best to go home and sleep and skip spin class.

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Clueless-Looking Old White Guy Absolutely Crushes Dance To ‘Push It’ (Video)

I do what I can in my daily life to be as accepting and open-minded as I possibly can, and even though I make a conscious effort to avoid being prejudicial, I’ll be the first person to admit that I sometimes judge people based on things I probably shouldn’t.

For example, when I started watching this video, I saw an old, white man with high-waisted pants covering up some sort of fatty mass in his pelvic area and started to make all kinds of assumptions.

I saw him on a dance floor and heard “Push It” playing in the background, and assumed I was about to watch someone embarrass themselves.

It turns out I’m the one who should be embarrassed because this guy put on an absolute clinic on the dance floor. I can’t believe I ever doubted him in the first place.

That’s the last time I judge a man based on the color of his skin.

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This Endangered Baby Dolphin Died Because Assh*les Wanted To Take Selfies With It

Well, it’s official: People are the worst.

A baby dolphin was killed last week in Argentina after beachgoers ripped the animal out of the ocean; all so they could snap a few selfies with it.

To make matters worse, the dolphin was a Franciscan dolphin, an animal considered “vulnerable” with fewer than 30,000 remaining in the wild.

In a highlydisturbing video, a man is seen scooping the animal up out of the water and allowing crowds to gather around. The video ends with the animal lying motionless in the mud. Several people even continued to take photos of the animal as it lay gasping for air just feet from the ocean.

In a statement, theArgentine Wildlife Foundation said in part,

The potential for recovery of this species is very low.The Franciscan, like other dolphins, can not long remain above water. It has a very thick and greasy skin that provides warmth, so the weather will quickly cause dehydration and death.

The statement adds,

This incident should serve to remind people about he need to return these dolphins to the sea if one is found outside of the water.Its fundamental that people help rescue these animals because every Franciscan has value.

Without these people viciously murdering this animal for their own pleasure, it could have lived for up to 20 years, according to NOAA.

Subscribe to Elite Dailys official newsletter, The Edge, for more stories you don’t want to miss.

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Everything I Want To Say To Girls Who Settle In Their Relationships

This has been tugging at my heartstrings for a while now and Im finally brave enough to put it out there. Without trying to sound like a therapist, marriage counselor or all-around raging lunatic, Ill break the news to you all: Healthy relationships and marriages do still exist.

There. I said it.

Its something thats been on the tip of my tongue for so long now, mostly because I see so many of my friends and family members struggle with this daily.

Their relationship with their boyfriend sucks, yet they still keep hanging on to that burning rope like their precious life depends on it. Or, their marriage is in shambles because their priorities are more out-of-whack than Miley Cyrus wardrobe, but theyre still hanging on.

Is this really the norm weve created? Is this what we honestly think relationships and marriages are supposed to look like?It bothers me.

Ill be the first to admit it. I grew up with divorced parents and honestly never had a good example of what a real marriage should look like. I didnt have #relationshipgoals to look up to. I didnt have that sweet dad who bought my mom flowers for no good reason, or that mom who still smacked my dads ass after 30 years of marriage.

So, how did I end up in a marriage that most deem as relationship goals? I had no basis for this, no family history of healthy relationships and I most certainly didnt just fall into this fairytale by some magical stroke of luck. (Because if were talking luck, thats something that swerves me harder than a baby daddy whos three months late on child support payments.)

But, you know what I did do? I didnt settle until I found a person who fed my soul, who made me a better person than I could ever dream of being by myself and who treated me like I was the rarest crystal he could find on this entire planet. Because, you know what?

We were taught lessons on self-worth in elementary school guidance class, but its a lesson that clearly didnt stick for most of us. Knowing your self-worth is crucial. Knowing that by yourself, you are completely, 110 percent whole is so, so, important.

You are perfectly created and you are worthy of nothing less than that person I described above. Know that. Always know that and always remember that. And until you find someone who treats you like the badass that you are, do not settle. I repeat, do not settle.

We settle for a lot of things in life. We settle for jobs we dont really want, we settle for a price on a new car because were too impatient to search for a better deal and we settle for a less-than-mediocre score on a college admissions test because were too lazy to take it again.

We settle.

Maybe I sound biased because you think I dont settle like Im some kind of super human or something. Maybe I sound biased because I just described my marriage like its something out of a Nicholas Sparks novel. Or, maybe you think I never went through that searching phase or that I have always known my self-worth.

And, just maybe, youre wrong about every single bit of that.

You search, you learn from your mistakes, you dig for more answers and most of all, you keep moving until you find someone in this big world whos worthy of you. If you didnt pay attention to that in elementary school, please take note now.

Dont settle.

This Girl’s Moving Story Will Inspire You To Love Yourself [Mockumentary]

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The FDA Just Gave 23andMe A Major Victory

Consumer genetics testing startup 23andMe can now tell people about their risk for one inherited disease. It’s a big first step.

23andMe CEO Anne Wojcicki speaks at an announcement for the Breakthrough Prize in Life Sciences at Genentech Hall on UCSF’s Mission Bay campus in San Francisco, Wednesday, Feb. 20, 2013. (AP Photo/Jeff Chiu) Anonymous / AP

23andMe has just cleared a major hurdle in what looks like its comeback to provide genetics-based health information directly to consumers, a service banned by federal regulators a year and a half ago.

The U.S. Food and Drug Administration said Thursday it will allow 23andMe to tell consumers about their genetic risk for a rare disease called Bloom syndrome. The test, which analyzes consumers’ spit, will determine whether a healthy person has a gene variant that could result in their offspring inheriting the disease.

The even bigger triumph for direct-to-consumer genetic testing in general is the FDA’s plan to ease up on regulating all “autosomal recessive carrier screening tests” — tests performed on people who display no symptoms for a genetic disorder, but who may be at risk for passing it on to their children.

The developments are a significant victory for the Mountain View company, which has been collecting and analyzing consumers’ tubes of spit since 2007, building a database of nearly 1 million samples.

On Nov. 22, 2013, the FDA told the startup to stop providing interpretations of health risks to people, citing concerns that the results were inaccurate or could be misconstrued since they are presented directly online instead of through medical professionals.

“The FDA believes that in many circumstances it is not necessary for consumers to go through a licensed practitioner to have direct access to their personal genetic information,” Alberto Gutierrez, director of the Office of In Vitro Diagnostics and Radiological Health in the FDA’s Center for Devices and Radiological Health, said in a statement. “Today’s authorization and accompanying classification, along with FDA’s intent to exempt these devices from FDA premarket review, supports innovation and will ultimately benefit consumers. These tests have the potential to provide people with information about possible mutations in their genes that could be passed on to their children.”

The tests in question are meant to detect situations where a carrier has inherited one normal and one abnormal allele for a gene associated with such a disorder; and a child with the disorder inherits two abnormal alleles — one copy from each parent. Instead of reviewing such tests before they hit the market, the FDA intends to refrain from doing so, a plan that will be open to public comment.

The move will likely open the way for 23andMe to submit more tests for such conditions. It will also certainly be controversial due to the long-held concerns about accuracy.

Acknowledging that “no test is perfect,” the FDA said that these specific carrier screening tests are typically are only performed for prospective parents with a family history of a genetic disorder, not patients at large.

The FDA will require that companies explain results in “a way that consumers can understand and use,” including specialized advice for prospective parents interested in seeing if they carry a genetic disorder. If the tests are sold over the counter, the FDA will also require that 23andMe tell consumers how to access a board-certified clinical molecular geneticist, or an equivalent professional, to help with pre- and post-test counseling. The test is intended only for postnatal carrier screening in adults of reproductive age.

In June, 23andMe submitted its request for the Bloom syndrome test, an inherited disorder characterized by short stature, sun-sensitive skin changes, an increased risk of cancer, and other health problems. The FDA’s decision was based on two separate studies — one with a total of 123 samples, and another with 105 samples.

There was also a study with 295 people to see if people unfamiliar with 23andMe’s mail-home “spit kits” could understand the test instructions. Yet another study of 302 randomly recruited participants demonstrated to the FDA that the test instructions and results were easy to follow and understand.

23andMe declined to comment.

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Fitness Gadget Skulpt Measures Quality of Your Muscles


LAS VEGAS — The bathroom scale doesn’t always tell the full story: You’re working out and eating healthy, but as you shed fat and gain muscle, your weight might stay the same. Although this might be discouraging to many, a new Bluetooth device aims to paint a bigger picture of your overall fitness profile.

Following a successful crowdsourcing campaign on Indiegogo, which raised nearly $290,000, startup Skulpt unveiled a gadget called Aim, the world’s first wireless device that determines the health of your muscles.

To determine the composition, the device, which is smaller in size than an iPhone, presses against the skin where key muscles are located (specifically the biceps, triceps, abs and thigh). By measuring how a current flows within those muscles, data is collected and then synced to an online dashboard. Users can track body-fat percentage, set goals or share the data with others.

The Skulpt Aim is priced at $149 and will ship in May.

“People often gain weight when they first start to exercise and get discouraged when in fact they’re losing fat and gaining muscle. This can be extremely frustrating,” said Jose Bohorquez, CEO of Skulpt. “Aim solves this problem by distinguishing muscle from fat in each part of your body, providing a much more accurate representation of your progress.”

Image: Skulpt

30 More Creative Billboard Ads

Continuing our previous collection of creative billboard ads (see Part I here) we handpicked another wonderful list of clever billboards.

This time, it was much harder, but we’ve done our best to find the best examples. Now, before you start scrolling down, here is a list of our most popular advertisement lists that we posted earlier:

25 Vintage Ads That Would Be Banned Today

30 Creative Bag Advertisements

26 Brilliant Minimalist Print Ads

21 Creative Double Page Magazine Ads

Without further ado, here are 30 more creative billboard ads.

1. Lubricant Advertisement

Advertising Agency: unknown

2. McDonald’s Fries: Fry Lights

Best Fries on the Planet campaign is a multi-tiered, non-traditional consumer engagement plan designed to embrace and leverage a truly beloved and revered icon: McDonald’s Fries. (Advertising Agency: Leo Burnett, USA)

3. Ariel: Super Soft

“Super soft”. (Agency: Saatchi & Saatchi, Dubai, UAE)

4. Craftsman Tools: Wrench

“Trust. In Your Hands.” (Advertising Agency: Y&R Chicago, USA)

5. Ariel: Route

“Comes out this fast.” (Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina)

6. SunChips: Solar Energy

“Made with the help of solar energy.” (Advertising Agency: Juniper Park, USA)

7. SMART BRABUS: Bridge Jump

Advertising Agency: BBDO Düsseldorf, Germany

8. Tramontina Tools: Birds House

“Build it. Tramontina Tools.” (Advertising Agency: DCS, Porto Alegre, Brazil)

9. Denver Water: Sprinkler

“Broken sprinklers waste water. Use only what you need.” (Advertising Agency: Sukle Advertising & Design, Denver, USA)

10. Hair Club: Restore It

“Restore t with HAIRCLUB” (Advertising Agency: Wonder, Calgary, Canada)

11. San Francisco Zoo: Birds, Bear, Elephant

“Friends come in all shapes and sizes.” (Advertising School: Academy of Art University, San Francisco, USA)

12. McDonald’s: Banana Bread Arrives

Advertising Agency: Arnold Worldwide, USA

13. ClearWay Minnesota: We All Pay

The outdoor board by Clarity Coverdale Fury, Minneapolis is part of a multi-media campaign that ClearWay Minnesota is running to raise awareness of the continued dangers of smoking and tobacco products. (Advertising Agency: Clarity Coverdale Fury, Minneapolis, USA)

14. Prestige Omega Cookware: Strong Handle

“Strong handles.” (Advertising Agency: Mudra, India)

15. 6 Flags Theme Park

Advertising School: School of Visual Arts, New York, USA

16. Burn: Are You Bad Enough?

hint: kcuL

hint: skooB

hint: kcuD (Advertising Agency: Draftfcb/Lowe Group, Zurich, Switzerland)

17. Allstate Insurance: Marina Tower

“Are you in Good Hands?” (Advertising Agency: Leo Burnett Chicago, USA)

18. Unitech: Boxes

“Time to check out villas at Karma Lakeland.” (Advertising Agency: JWT, New Delhi, India)

19. WWF: Billboard

“Save paper, save forests.” (Advertising Agency: Saatchi & Saatchi, Paris, France)

20. Oskar Jensen Group Property Development & Real Estate: To Let

“Great office space available in Copenhagen..” (Advertising Agency: Bitsch + Lundquist, Copenhagen, Denmark)

21. Twin Cities YMCA: Fatpants

“Lose the weight. Donate the pants.” Agency helped the Greater Twin Cities YMCA increase awareness of their fitness programs by organizing a fatpants drive. Donation boxes were placed in YMCA lobbies and, as they lost weight, members were encouraged to donate their fatpants. As donated pants came in they were added to the outdoor boards to demonstrate the success of the Y¹s weight loss programs. In just a few months, thousands of pants were collected and donated to the local Salvation Army. (Advertising Agency: Preston Kelly, Minneapolis, USA)

22. Erec-F

Advertising Agency: unknown

23. Axe : Calendar

Advertising Agency: When Gee, Seoul, South Korea

24. Peter MacCallum Cancer Centre: Break

“Take a break from the sun.” (Advertising Agency: CHE, Melbourne, Australia)

25. Sundial by McDonalds

To showcase the McDonald’s breakfast menu throughout different times of the morning, an accurate working sundial was designed. (Advertising Agency: Leo Burnett, Chicago, USA)

26. Check The Gas

Advertising Agency: unknown

27. XBox Alan Wake: Coffin Light

“Dark is Deadly May 2010.” Microsoft Canada is looking to scare gamers with a unique campaign created to support the launch of Alan Wake, the highly anticipated psychological action thriller game. (Advertising Agency: MacLaren McCann, Toronto, Canada)

28. Smart: Little Billboard

Big billboards and big SUV’s — they both pollute the environment. In keeping with smart car’s low impact on the environment, agency created low impact billboards. Miniature sized street advertising that celebrates the beauty of being small. (Advertising Agency: BBDO, Toronto, Canada)

29. The Sooner You Advertise Here, the Better

Interbest and Y&R Amsterdam used an overweight male stripper to build awareness of their billboard visibility. The start of a series – the guy keeps stripping until an advertiser buys the space to save everyone.(Advertising Agency: Y&R Not Just Film, Amsterdam, Netherlands)

Back to PART I


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